About Roast by AI
Roast by AI is an AI-powered website analysis tool that delivers honest, actionable feedback on your website. Think of it as having a brutally honest friend who happens to be an expert in UX, SEO, performance, and conversion optimization — all rolled into one.
Our Mission
We believe every website deserves expert-level feedback, not just those with big budgets for consultants. Our mission is to democratize website optimization by making professional-grade analysis accessible to everyone — from indie makers launching their first product to agencies managing dozens of client sites.
No more guessing what's wrong with your website. No more expensive audits that take weeks to deliver. Just submit your URL and get actionable insights in minutes.
The 8 Categories We Analyze
Every roast analyzes your website across eight critical dimensions:
Design & UX
Visual appeal, layout quality, navigation clarity, and overall user experience.
Copywriting
Messaging clarity, tone consistency, and persuasiveness of your content.
SEO
Search engine optimization, meta tags, headings, and discoverability.
Performance
Page speed, Core Web Vitals, and loading times across devices.
Accessibility
WCAG compliance, screen reader support, and inclusive design practices.
Conversion
Call-to-actions, user flow optimization, and conversion potential.
Mobile Experience
Responsive design, touch targets, and mobile-specific usability.
Trust Signals
Credibility indicators, social proof, and confidence-building elements.
The Technology
Our analysis combines multiple technologies to give you comprehensive insights:
- Real-time website crawling captures your site exactly as visitors see it
- Google PageSpeed Insights integration provides Core Web Vitals and performance metrics
- Advanced AI analysis using state-of-the-art language models to evaluate content and design
- On-demand AI fix prompts generate copy-paste solutions to improve your scores
- Historical tracking lets you monitor improvements over time
Who We Are
Roast by AI is built by Flatfish Software Solutions, a software company based in The Netherlands. We're passionate about creating tools that help businesses succeed online without breaking the bank.
Roast by AI
A product by Flatfish Software Solutions
The Netherlands
Email: hello@roastbyai.com